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The Boobie Blog

Fit guides, founder notes from Mari, the science of staying supported, and the odd bit of nonsense. Written by the women who engineered MAAREE.

MAAREE Sports Bra for Tennis
Empowerment

Womenโ€™s Night Match at the French Open: A 3-Year Wait

On the 1st of June, Aryna Sabalenka and Naomi Osaka walked out under the lights at Roland Garros. It was the first time in nearly three years that a womenโ€™s ...

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Maaree sports bra fitting measurement
Education

First-Time Bra Fitting: Preparing, Expectations, and Tips

Unsure whether to choose an in-person or online bra fitting? This guide covers the pros, cons, and expert tips to help you find your perfect fit!

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MAAREE Equal Pay Day
Education

Equal Pay Day 2024: The Fight for Equality Continues

Today is Equal Pay Day 2024, highlighting the 11.3% gender pay gap in the UK. Join MAAREE and the Fawcett Society in the fight for pay equality. Together, we...

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Breast Cancer Awareness Month Diverse group of women gathered for the cause
Education

Breast Health Awareness Month: What It Is, How to Take Action

October is Breast Health Awareness Month, focused on early detection of breast cancer. Learn how to perform self-checks, explore CoppaFeel!'s resources, and ...

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Group of women standing outside in just their bras.
Empowerment

Radiologists Rally to Abolish VAT on Bras โ€“ What You Need to Know!

Healthcare professionals have argued that VAT should be removed from the cost of bras, declaring that the tax disproportionately affects women. Here's what y...

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JockBra The very first Sports Bra
Empowerment

IWD The History of the Sports Bra: How Women Took Charge

To celebrate International Women's Day on March 8th we wanted to share with youย the story of how the first sports bra was made. It's an amazing example of ho...

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Valentine's Day Sports Bra Love Story
Empowerment

Finding the One: A Short Story of Unexpected Love

Your eyes do not deceive you. We have written a short but romantic Valentine's Day story. One that may sound all too familiar to you...

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Cycler on an indoor cycle track
Education

Understanding Red-S: A Call to Action for Women in Sports

A hidden health challenge in women's sports. What is Red-S, it's consequences on fertility andย why is it overlooked so often.

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Woman running in the dark in a town in the middle of the road
Empowerment

Navigating the Night: Empowering Women to Run Safely After Dark

How to feelย empowered with practical tips and the latest insights for women running safely in the dark.

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Gril flexing her bicep while smiling and wearing a cornflower blue Maaree Solidarity sports bra
Empowerment

Equal Pay Day 2023: Our Continued Battle for Equality

On Equal Pay Day, explore MAAREE's commitment to gender equality, the progress made, and our ongoing Battle Bra initiative in partnership with The Fawcett So...

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Woman wearing a Kim Kardashian nipple push up bra worn under a skin tight brown t-shirt
Empowerment

Kim Kardashian's 'Skims Nipple Push-Up Bra': Empowerment or Objectification?

Being a proud feminist, I went on quite the emotional rollercoaster in the first 5 minutes of seeing her launch campaign.

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MAAREE Solidarity high impact sports bra saffron yellow lifestyle
Empowerment

My Journey of Embracing the Challenge of Going Shirtless - Time to Ditch the Shirt

2022 was the year I, the owner of a sports bra company,ย finally dared to goย shirtless in the gym for the first time. This was how I felt about it.

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