The Boobie Blog
Fit guides, founder notes from Mari, the science of staying supported, and the odd bit of nonsense. Written by the women who engineered MAAREE.

Womenโs Night Match at the French Open: A 3-Year Wait
On the 1st of June, Aryna Sabalenka and Naomi Osaka walked out under the lights at Roland Garros. It was the first time in nearly three years that a womenโs ...
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First-Time Bra Fitting: Preparing, Expectations, and Tips
Unsure whether to choose an in-person or online bra fitting? This guide covers the pros, cons, and expert tips to help you find your perfect fit!
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Equal Pay Day 2024: The Fight for Equality Continues
Today is Equal Pay Day 2024, highlighting the 11.3% gender pay gap in the UK. Join MAAREE and the Fawcett Society in the fight for pay equality. Together, we...
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Breast Health Awareness Month: What It Is, How to Take Action
October is Breast Health Awareness Month, focused on early detection of breast cancer. Learn how to perform self-checks, explore CoppaFeel!'s resources, and ...
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Radiologists Rally to Abolish VAT on Bras โ What You Need to Know!
Healthcare professionals have argued that VAT should be removed from the cost of bras, declaring that the tax disproportionately affects women. Here's what y...
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IWD The History of the Sports Bra: How Women Took Charge
To celebrate International Women's Day on March 8th we wanted to share with youย the story of how the first sports bra was made. It's an amazing example of ho...
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Finding the One: A Short Story of Unexpected Love
Your eyes do not deceive you. We have written a short but romantic Valentine's Day story. One that may sound all too familiar to you...
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Understanding Red-S: A Call to Action for Women in Sports
A hidden health challenge in women's sports. What is Red-S, it's consequences on fertility andย why is it overlooked so often.
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Navigating the Night: Empowering Women to Run Safely After Dark
How to feelย empowered with practical tips and the latest insights for women running safely in the dark.
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Equal Pay Day 2023: Our Continued Battle for Equality
On Equal Pay Day, explore MAAREE's commitment to gender equality, the progress made, and our ongoing Battle Bra initiative in partnership with The Fawcett So...
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Kim Kardashian's 'Skims Nipple Push-Up Bra': Empowerment or Objectification?
Being a proud feminist, I went on quite the emotional rollercoaster in the first 5 minutes of seeing her launch campaign.
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My Journey of Embracing the Challenge of Going Shirtless - Time to Ditch the Shirt
2022 was the year I, the owner of a sports bra company,ย finally dared to goย shirtless in the gym for the first time. This was how I felt about it.
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