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Pair of hands holding a pink breast cancer awareness ribbon against a fluffy pink floor

Even if Halloween is around the corner, we’re not ready to replace pink with orange yet. And we’re doing it all in the name of Breast Health Awareness Month, an annual campaign to raise awareness about the impact of breast cancer, with its pink ribbon as a universal symbol.

Launched in 1985 to encourage women to get regular mammograms, BCAM solidified when Evelyn Lauder (of Estée Lauder) established the Breast Cancer Research Foundation in the early 1990s.

With breast cancer survival rate being strongly connected to the diagnosis stage, there’s one important truth that we at MAAREE want to highlight ⤵️

The earlier the detection, the higher the survival rate

A few things we recommend:

  • Proactive knowledge is power: avoiding the topic because it’s scary won’t help; instead, talk to other women, read books, listen to podcasts and talk to your doctor  
  • Check the National Breast Cancer Foundation website and empower yourself with their free educational guides 
  • Exercise and healthy nutrition are your best allies
  • Most importantly, check your boobs and remind people around you to do the same

women supporting women, women unite, breast health awareness, breast health awareness month, sports bras, togetherness

Photo by Becca Tapert on Unsplash

Ok, MAAREE, I hear you. But how do you actually check your boobs? 

Here’s how to do it according to CoppaFeel!, the first breast cancer charity in the UK to solely create awareness amongst young people:

( . )( . ) Check regularly 

Why not perform a breast self-exam in the shower at least once a month? Do it especially toward the end of your period, when breasts are less tender.

( . )( . ) Know what’s normal for you

If you have periods, it’s likely you’ll find that your boobs will naturally change as part of your cycle each month. If they tend to get swollen a few days before your period starts, then you know it’s part of your period routine.

( . )( . ) Look and feel

Inspect your boobs in front of a mirror. Be aware of anything that’s new or different for you: whether it’s a change in skin texture, size, outline, shape of your breasts, an eczema, or a discharge of fluid.

( . )( . ) Remember your collarbone and armpits 

Have you noticed a new lump, bumpy area, or swelling in your collarbone or armpit? Talk to your doctor: breast tissue isn’t only found in your boobs. 

( . )( . ) If in doubt, get it checked out

Screening is key – and nope, we’re not talking about more mindless scrolling on your favourite social media. Instagramming your boobs is cool, mammogramming them is even cooler. Women with average risk should start getting annual mammograms at age 45 but, we’ll never get tired of saying it, always check with your doctor for advice.  

( . )( . ) Get clued up on the signs of breast cancer

Some of these changes might occur naturally with your cycle and can be perfectly normal. But it’s always good to keep an extra eye on them. 

breast cancer awareness month, pink ribbon, breast health awareness, hand with pink ribbon, breast cancer awareness month

Photo by Angiola Harry on Unsplash

Move from breast health awareness to action

Want to take it a step further? Think of contributing to small businesses and charities run by breast cancer survivors such as:

Or donate directly to research and/or to cancer organisations that help communities of colour – while breast cancer affects women (and 1% of men) of all ethnicities.

You can also decide to buy our Limited Edition Empower Bra! To design it, we launched a competition back in March on International Women's Day (and our splendiferous Natasha was the winner with this print). 

Why should you buy it, we hear you saying? 

50% of the profits of every 👏🏽 single 👏🏽 sale 👏🏽 of this bra and print is donated to CoppaFeel!. Supporting them in the amazing work that they do in instilling the knowledge and tools women need to get to know their bodies. 

Their mission is to educate and remind every young person in the UK that checking their boobs isn’t only fun, it could save their life too. 

While breast cancer awareness is never enough, we also know that October is not an easy month for those who fought or are fighting the fight – we at MAAREE are in awe of you. That’s why we celebrate and uplift those who are in need, on top of encouraging those who can be proactive with their health. And not just in October, but throughout the whole year. 

We got this. And each other.

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